by Target+Response | Oct 4, 2023 | Pay Per Inquiry
How We Make Radio Per Inquiry Advertising Successful: We Test First!All of our radio Per Inquiry (P.I.) advertising programs begin as a limited test to make sure the results are mutually desirable to both the lead generation advertiser and the media. Target + Response...
by Target+Response | Oct 4, 2023 | Pay Per Inquiry
Through Target + Response, marketers pay for their radio advertising based on the number of sales leads (or inquiries) that are generated, regardless of the number of times the ad airs. Depending on your objectives, per-inquiry sales leads can be generated through a...
by Target+Response | Oct 4, 2023 | Measurement
As Written by Mike Battisto and Published on Response Magazine The media marketplace has undergone significant change in the past decade. The number of media choices has increased and media consumption patterns have changed, making it more difficult to target...
by Target+Response | Oct 4, 2023 | Pay per Lead
Target + Response pay per lead programs make radio advertising cost effective for direct marketers. Understand the benefits and limitations of what pay per lead radio advertising can — and cannot — do: Pay Per Lead Radio Advertising Can: Make radio advertising cost...
