Leaders in Audio Advertising


Since 1987, Target + Response has been a leader in Audio Advertising. While our services have evolved, our mission remains the same – Cost-effectively getting your message out to as many ears as possible. Whether your goal is to build a brand from the ground up, or drive lead volume skyward, we’ve done it and we’ve perfected it!

& Channels

We Are

A Full Service Agency

When it comes to audio advertising, we are a full service agency.

We can help you build an audio campaign from creative concept to development and placement on the best audio channels to reach your target audience cost-effectively!

Target+Response offers targeted advertising on traditional terrestrial radio.

Up to 90% off card rates

Target+Response offers targeted advertising on Satellite Radio.

Predictive modeling and retargeting

Target+Response offers targeted advertising on streaming radio.

90 million smart speaker owners

Target+Response offers targeted advertising on streamed or downloaded podcasts.

Over 30 million episodes

Target+Response offers advertising opportunities in digital and print business directories

Highly targeted print verticals

Target+Response offers full service professional audio commercial development.

Professional audio development

Among Our Clients

& News

Articles & News

Trending NOW

Per Inquiry Advertising Lead Generation Process

Per Inquiry Advertising Lead Generation Process

Target + Response ensures the success of radio Per Inquiry (P.I.) advertising through a strategic approach. All campaigns start with a limited test, ensuring beneficial outcomes for both the advertiser and media. Their action-oriented, benefit-centric ads capitalize on the strength of local radio and prove their brand-conscious creative effectiveness. With strong relationships within the radio community since 1987, many top networks work exclusively with Target + Response. To analyze marketing performance, a proprietary database program is utilized, providing automated tracking and in-depth reports on lead flow. Target + Response thus ensures efficient advertising program management with direct response strategy and comprehensive analysis.

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Our Radio Per-Inquiry Advertising Generates Sales Leads Risk-Free

Our Radio Per-Inquiry Advertising Generates Sales Leads Risk-Free

Target + Response revolutionizes radio advertising by specializing in per-inquiry advertising, making it highly cost-effective for direct marketers. Advertisers only pay for the number of sales leads generated, regardless of ad air frequency. This model often results in significantly discounted media costs, commonly offering over 80% off typical radio station rates, while providing high reach and frequency levels, potentially delivering over 25 million gross impressions weekly. Beyond direct sales leads, this exposure elevates brand awareness and boosts other marketing efforts. Leveraging established media relationships, Target + Response maximizes unsold airtime, offering advertisers risk-free, turn-key sales leads all year round.

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  1. Obtain the lowest rates for terrestrial radio advertising.
  2. Save up to 90% off rate card costs.
  3. Advertise on a cost per-inquiry or call basis.
  4. Reach a tailored audience through streaming radio.
  5. Access to 30 million+ podcast episodes.
  6. Engage with highly attentive podcast listeners.
  7. Use predictive modeling and retargeting on satellite radio.
  8. Ensure clear, uninterrupted satellite radio signals.
  9. Advertise in targeted print verticals.
  10. Maximize exposure through digital opportunities like YP.com, Dex.

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Contact Us


780 W Army Trail Rd., #402
Carol Stream, IL 60188


phone: 312-321-0500

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