by targetr2 | Mar 1, 2024 | Measurement, Multi-Channel Advertising, Radio Advertising
Did you know that a 30-second commercial during the Super Bowl costs $6.47 million to reach 100 million viewers? For the same amount, a marketer could reach 214 million radio listeners for months with the same national coverage and more local relevance. According to...
by targetandresponse | Feb 28, 2024 | Multi-Channel Advertising, Radio Advertising
It may surprise you to read that Radio has become one of the most cost-effective mass media channels in advertising today, driving up demand for Radio ad inventory. As a result, in Q2 of 2023, and heading into Q3, top Radio networks reported weekly ad inventory...
by Target+Response | Oct 4, 2023 | Pay Per Inquiry
How We Make Radio Per Inquiry Advertising Successful: We Test First!All of our radio Per Inquiry (P.I.) advertising programs begin as a limited test to make sure the results are mutually desirable to both the lead generation advertiser and the media. Target + Response...
by Target+Response | Oct 4, 2023 | Pay Per Inquiry
Through Target + Response, marketers pay for their radio advertising based on the number of sales leads (or inquiries) that are generated, regardless of the number of times the ad airs. Depending on your objectives, per-inquiry sales leads can be generated through a...
by Target+Response | Oct 4, 2023 | Measurement
As Written by Mike Battisto and Published on Response Magazine The media marketplace has undergone significant change in the past decade. The number of media choices has increased and media consumption patterns have changed, making it more difficult to target...
by Target+Response | Oct 4, 2023 | Pay per Lead
Target + Response pay per lead programs make radio advertising cost effective for direct marketers. Understand the benefits and limitations of what pay per lead radio advertising can — and cannot — do: Pay Per Lead Radio Advertising Can: Make radio advertising cost...
