by Target+Response | Oct 4, 2023 | Pay Per Inquiry
How We Make Radio Per Inquiry Advertising Successful: We Test First!All of our radio Per Inquiry (P.I.) advertising programs begin as a limited test to make sure the results are mutually desirable to both the lead generation advertiser and the media. Target + Response...
by Target+Response | Oct 4, 2023 | Measurement
As Written by Mike Battisto and Published on Response Magazine The media marketplace has undergone significant change in the past decade. The number of media choices has increased and media consumption patterns have changed, making it more difficult to target...
