Leaders in Audio Advertising
TARGET +
RESPONSE
Since 1987, Target + Response has been a leader in Audio Advertising. While our services have evolved, our mission remains the same – Cost-effectively getting your message out to as many ears as possible. Whether your goal is to build a brand from the ground up, or drive lead volume skyward, we’ve done it and we’ve perfected it!
Services
& Channels
Up to 90% off card rates
Predictive modeling and retargeting
90 million smart speaker owners
Over 30 million episodes
Highly targeted print verticals
Professional audio development
Services
& Channels
Up to 90% off card rates
Predictive modeling and retargeting
90 million smart speaker owners
Over 30 million episodes
Highly targeted print verticals
Professional audio development
Among Our Clients
Articles
& News
Articles & News
Trending NOW
Radio Waves: You Cannot Measure Broadcast Media by Phone
The evolving media landscape necessitates new metrics for measuring advertising impact beyond traditional methods, like toll-free call counts. With increasing overlap between broadcast media and online channels, it’s vital to account for all responses, even those unmeasurable. A study showed a correlation between call volume and company name searches, indicating broadcast media’s effect on online behavior. Thus, businesses should attribute some online leads to broadcast channels driving them. A suggested approach involves isolated market tests, examining company name search changes. Such results should then inform media buying, considering all responses, measurable or not.
What Pay-Per-Lead Radio Advertising Can and Cannot Do
Target + Response’s pay-per-lead radio advertising programs provide several benefits, such as cost-effective lead generation, fixed costs per inquiry, extended ad spots, unmatched exposure at lower costs, high-quality leads, and incremental lead flow complementing other marketing efforts. However, it’s important to understand their limitations. These programs cannot coexist with traditional cash buys, generate lead volumes comparable to other mass media, guarantee consistent schedules or lead flow due to variable airtime, or succeed without satisfying the radio media partners. The latter requires a beneficial pay-per-lead campaign that convinces stations to air it.
10 REASONS WHY WE SHOULD CONNECT
- Obtain the lowest rates for terrestrial radio advertising.
- Save up to 90% off rate card costs.
- Advertise on a cost per-inquiry or call basis.
- Reach a tailored audience through streaming radio.
- Access to 30 million+ podcast episodes.
- Engage with highly attentive podcast listeners.
- Use predictive modeling and retargeting on satellite radio.
- Ensure clear, uninterrupted satellite radio signals.
- Advertise in targeted print verticals.
- Maximize exposure through digital opportunities like YP.com, Dex.
Let's Start A Conversation
Office
780 W Army Trail Rd., #402
Carol Stream, IL 60188
Contact
MIKE BATTISTO
mbattisto@target-response.com
phone: 312-321-0500