TERRESTRIAL RADIO – Traditional radio broadcasting (AM/FM) that uses land-based transmitters to broadcast radio signals.  Terrestrial radio stations typically provide a variety of content, including music, news, talk shows, sports, and other forms of entertainment. They usually have a specific format or genre, such as rock, pop, country, news/talk, or sports, catering to the preferences and interests of their target audience.

• Target + Response can help reach your target demographics by obtaining the lowest (discounted) rates on Local or National buys. 
• Our reputation for negotiating the lowest competitive rates in the marketplace is unprecedented, saving clients up to 90% of rate card cost.

• Advertising on a cost per-inquiry or call is how our company began in the advertising industry, and is still used today to help Direct Response clients advertise on a per-call basis.

STREAMING RADIO – Streaming radio, also known as internet radio or online radio, refers to the broadcasting of audio content over the internet in real-time. It enables listeners to access radio stations and audio content through an internet-connected device, such as a computer, smartphone, tablet, or smart speaker.

• Hundreds of terrestrial radio stations reach 90 million smart speaker owners.  Advertise on channels such as iHeart, Audacy, Spotify, and Pandora. 
• Target your audience by location, demographics including age, genre, etc.  Streaming provides an experience that is tailored to the listener, which means your ads will run for a specific audience interested in your brand. 

PODCASTS – A podcast is an episodic audio program, typically released in a series, and can be downloaded or streamed over the internet. It is a form of digital media that allows content creators to produce and distribute their shows to a wide audience.

• Over 30,000,000 episodes at your fingertips. 
• The fastest growing audio platform in the US with over 117 million listeners per month
• We use pixels for digital tracking which gives real time results, creating the best way to attribute leads/calls.
• Podcast listeners are highly engaged as they chose to listen to a specific show where they have formed a connection with the talent or the subject. 
• 3 out of 4 podcast listeners tune in to learn something new.

ONLINE DIRECTORIES – Available in both digital and print forms, online directories media such as Yellow Pages are business directories that lists businesses and organizations based on their products, services, and geographical locations.

• Advertise in print verticals such as the highly targeted Yellow Pages; we advertise in both print books and online digitally on a per-call basis.
• 91% of people who use YP.com or follow an ad in the print books will contact the business immediately.
• Print books offer stand out column ads which separate your brand from other advertisers so your message will be seen clearly and easily.
• Digital opportunities through YP.com, Dex, Superpages, and Thryv are highly targeted and can be placed at the top of the category for maximum exposure.

CREATIVE DEVELOPMENT – We offer full service professional audio commercial development from creation of a script to production using professional voice talent that resonates with your target audience.

• Brand Design & Identity: We craft a unique auditory signature that drives brand recognition and evokes emotional connections in audio advertising.
• Content Strategy: We align your brand’s message withyour business objectives and strategizing optimal audio delivery channels for maximum impact.
• Content Creation – Script Writing and Production: We create engaging scripts and meticulously producing high-quality audio that effectively communicates your brand’s voice and message.

TERRESTRIAL RADIO – Traditional radio broadcasting (AM/FM) that uses land-based transmitters to broadcast radio signals.  Terrestrial radio stations typically provide a variety of content, including music, news, talk shows, sports, and other forms of entertainment. They usually have a specific format or genre, such as rock, pop, country, news/talk, or sports, catering to the preferences and interests of their target audience.

• Target + Response can help reach your target demographics by obtaining the lowest (discounted) rates on Local or National buys. 
• Our reputation for negotiating the lowest competitive rates in the marketplace is unprecedented, saving clients up to 90% of rate card cost.

• Advertising on a cost per-inquiry or call is how our company began in the advertising industry, and is still used today to help Direct Response clients advertise on a per-call basis.

SATELLITE RADIO – Satellite radio refers to a type of radio broadcasting that utilizes satellites to transmit radio signals over a wide geographic area. Unlike terrestrial radio, which relies on land-based transmitters and antennas, satellite radio uses a network of satellites positioned in space to deliver its content to listeners.

• Predictive modeling and retargeting through companies like SiriusXM.
• Targeted demos, as well as database matching to reach your audience.
• Satellite signals are clear and rarely interrupted giving you the best listening experience
• Satellite radio has become standard on most cars today, so your ads are heard by the majority of car owners.
• Performance measurement available.
• Extensive variety of programming, News/Talk, Music of all formats plus Comedy, Podcasts and more.

STREAMING RADIO – Streaming radio, also known as internet radio or online radio, refers to the broadcasting of audio content over the internet in real-time. It enables listeners to access radio stations and audio content through an internet-connected device, such as a computer, smartphone, tablet, or smart speaker.

• Hundreds of terrestrial radio stations reach 90 million smart speaker owners.  Advertise on channels such as iHeart, Audacy, Spotify, and Pandora. 
• Target your audience by location, demographics including age, genre, etc.  Streaming provides an experience that is tailored to the listener, which means your ads will run for a specific audience interested in your brand. 

PODCASTS – A podcast is an episodic audio program, typically released in a series, and can be downloaded or streamed over the internet. It is a form of digital media that allows content creators to produce and distribute their shows to a wide audience.

• Over 30,000,000 episodes at your fingertips. 
• The fastest growing audio platform in the US with over 117 million listeners per month
• We use pixels for digital tracking which gives real time results, creating the best way to attribute leads/calls.
• Podcast listeners are highly engaged as they chose to listen to a specific show where they have formed a connection with the talent or the subject. 
• 3 out of 4 podcast listeners tune in to learn something new.

ONLINE DIRECTORIES – Available in both digital and print forms, online directories media such as Yellow Pages are business directories that lists businesses and organizations based on their products, services, and geographical locations.

• Advertise in print verticals such as the highly targeted Yellow Pages; we advertise in both print books and online digitally on a per-call basis.
• 91% of people who use YP.com or follow an ad in the print books will contact the business immediately.
• Print books offer stand out column ads which separate your brand from other advertisers so your message will be seen clearly and easily.
• Digital opportunities through YP.com, Dex, Superpages, and Thryv are highly targeted and can be placed at the top of the category for maximum exposure.

CREATIVE DEVELOPMENT – We offer full service professional audio commercial development from creation of a script to production using professional voice talent that resonates with your target audience.

• Brand Design & Identity: We craft a unique auditory signature that drives brand recognition and evokes emotional connections in audio advertising.
• Content Strategy: We align your brand’s message withyour business objectives and strategizing optimal audio delivery channels for maximum impact.
• Content Creation – Script Writing and Production: We create engaging scripts and meticulously producing high-quality audio that effectively communicates your brand’s voice and message.