by targetr2 | Mar 1, 2024 | Measurement, Multi-Channel Advertising, Radio Advertising
Did you know that a 30-second commercial during the Super Bowl costs $6.47 million to reach 100 million viewers? For the same amount, a marketer could reach 214 million radio listeners for months with the same national coverage and more local relevance. According to...
by targetandresponse | Feb 28, 2024 | Multi-Channel Advertising, Radio Advertising
It may surprise you to read that Radio has become one of the most cost-effective mass media channels in advertising today, driving up demand for Radio ad inventory. As a result, in Q2 of 2023, and heading into Q3, top Radio networks reported weekly ad inventory...
