by targetr2 | Mar 1, 2024 | Measurement, Multi-Channel Advertising, Radio Advertising
Did you know that a 30-second commercial during the Super Bowl costs $6.47 million to reach 100 million viewers? For the same amount, a marketer could reach 214 million radio listeners for months with the same national coverage and more local relevance. According to...
by Target+Response | Oct 4, 2023 | Measurement
As Written by Mike Battisto and Published on Response Magazine The media marketplace has undergone significant change in the past decade. The number of media choices has increased and media consumption patterns have changed, making it more difficult to target...
