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Do Super Bowl Commercials Drive Enough Awareness to Justify the Cost?

by targetr2 | Mar 1, 2024 | Measurement, Multi-Channel Advertising, Radio Advertising

Did you know that a 30-second commercial during the Super Bowl costs $6.47 million to reach 100 million viewers? For the same amount, a marketer could reach 214 million radio listeners for months with the same national coverage and more local relevance. According to...