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Radio: Cost-Effective Channel for both Brand and Direct Response Advertisers

Radio: Cost-Effective Channel for both Brand and Direct Response Advertisers

by targetandresponse | Feb 28, 2024 | Multi-Channel Advertising, Radio Advertising

It may surprise you to read that Radio has become one of the most cost-effective mass media channels in advertising today, driving up demand for Radio ad inventory.  As a result, in Q2 of 2023, and heading into Q3, top Radio networks reported weekly ad inventory...