Did you know that a 30-second commercial during the Super Bowl costs $6.47 million to reach 100 million viewers? For the same amount, a marketer could reach 214 million radio listeners for months with the same national coverage and more local relevance. According to Pierre Bouvard, Chief Insights Officer at Cumulus Media/Westwood One, a $2 million network radio buy delivers 400 Gross Ratings Points A MONTH, reaching 56% of the U.S. showing that radio is a cost-effective way to reach a large audience.
